In my opinion the end product was a strong in piece in achieving the aims of the brief; however it was not without its weaknesses. In favour of the trailer it did follow the generic conventions of a modern “teen-slasher” movie and succeeded fairly well in embracing opportunities to develop on the concept of enigma codes, this is an important element in any trailer as it is a well used tool in capturing a large audience. The attempt to set up a narrative for the piece whilst still maintaining an element of secrecy emphasising the conspiracy element of the story was done with a certain degree of success, using on-screen text and addressing the audience directly allowed the piece to have a certain interactive factor which as stated in the brief is used as a technique to lure an audience to a film. Classic signifiers such as knives, guns and blood were used so that the viewer of the trailer can identify the genre of the film with

The trailer was done using very conventional methods such as the presentation of the studio and director by on-screen text and finally the title of the film, however it also incorporates an element of the interactive form with the use of rhetorical questions, and this is an ever increasing method used in modern trailers. However the use of actors, unrealistic events in the most unlikely places and story like qualities help portray this as a preview for a film and show that there is a certain degree of surrealism about it whilst still attracting the desired audience through a means of association. I feel that the aims of my brief were met well and the final product meets all the generic expectations of such a piece of media.

The use of props as signifiers was important to include in the trailer because it in turn helps the audience not only to identify it as a movie trailer but also the genre of the piece. Location was also an important element in the trailer because scenes of location can be used as a form of establishing shots helping to build up a narrative for the film and also developing enigmas such as “why are they there?” Icons such as the burning inverted cross in the background of the main title and the use of the flash shot of a hand covered in blood were used to create elements of a sub-plot whilst adding to the signifiers in showing this as a horror movie trailer. The use of action and enigma codes was very important in the trailer because the acting, although minimal, was there to identify the trailer as horror film and as stated previously the enigma codes are the main feature of this sort of trailer building a sense of mystery and engaging the audience making them want to see the actual film.

out being told, this was important to do as it is a method of appealing to the desired target audience. However in my opinion the trailer fell short of expectations in some respects due to technical and economic problems. I had originally planned for an introductory narrative wi

Some topics in this essay:
Media Evaluation, enigma codes, movie trailer, target audience, using on-screen, aims brief, audience actual film, genre film, stated brief, actual film, on-screen text, element trailer,