Americans spend most of their leisure time watching television, and viewing commercials. Americans have about 7 hours of “leisure” time per day, and about two-thirds of that time-more than 4 ½ hours-is spent with mass media (Croteau & Hoynes, p.5). Television and the mass media are full of advertisements that appeal and target the American people. Watching TV during our leisure time allows us to view many appealing advertisements. Ads come in many forms being through media, billboards, newspapers, or magazines. The information below will better acquaint you with advertisement in our popular culture and how it seeks into our leisure time.

Ads present its product as the solution to ugliness, zits, what’s hip and in style, or whatever may appeal to the consumer. Advertisement bombard the average American 1500 times a day, through TV, radio, shopping malls, magazines, newspapers and billboards it’s everywhere (Cross, p.1). Today society’s people will spend most there leisure time

The most important product of the culture industries is the comedifed audience to be sold to advertisers. Smythe (1977) argues that capitalism ha extended its power from the world into that of leisure and so by watching television and thus participating in the commoditization of people, we are working as hard for commodity capitalism as any worker on the assembly line (Fiske, p.26-27). Maintaining the relative antinomy of the culture economy room the financial opens up cultural commodities to resistant or evasive uses: attempts to close the gap, to decrease the autonomy and further strategies of containment or incorporation. Advertising tries to control the cultural meanings of commodities by mapping them as tightly as possible into the workings of the financial economy. Advertising works to match social differences with cultural differences (Fiske, p.29). The adverting industry is doubt successful at persuading manufactures and distributors o buy its services: its success in persuading consumers to buy particular products is much more open to questions- between 80 per cent and 90 percent of new products fail despite extensive advertising (Fiske, p.30). All ads sell consumerism in general as well as a product in particular; their strategy of commeodiffication is not in dispute, only its effectiveness. (Fiske, p. 32). Are lifetime is an experience of living in a consumer society and of negotiating our way through the forces of commoditization, of which ads are one and they are no more immune to subversion, evasion, or resistance than any other strategic force.

One of the earliest forms of mass communication in print that was used by advertisers was the newspaper. Inventories of merchandise were laid and finite and sale events were of limited duration, so exploiting the flexibility of newspapers daily run proved ideal for grocery stores, department stores, specialty retailers and service providers (Hill, p.21). Radical newspapers appealed largely to a working-class audience, and even though the papers were widely read, advertisers did not perceive the readers to be a valuable market. Advertising changed the meaning of economic viability within the newspaper industry (Croteau & Hoynes, p.68). Being able to produce newspapers with more pages enabled consumers to view news and ads, at the same time prices dropped and made it difficult for paper without advertising to compete with other papers.

Advertisements send messages to the American people through pecuniary pseudotruth, which a false statement is made to sound or read as if it were true but is not intended to be believed. This was a conception of Henry, the pecuniary pseudotruth, is exaggerated claim in which a person is expected not to believe but merely to purchase the product or service (Himmelstein, p.51). Contemporary American culture seems to be guided in large measures by three interrelated concepts-fear, greed, and “the miracle”-that advertising, as a part of that culture, flaws upon and actively promotes for its person (Himmelstein, p.54). Not only is advertisement on television but it is also in newspapers, billboards and magazines.

Advertising is use in attempt to give meaning to these product differences that will enable people in the targeted social formation to recognize that they are being spoken to or even o recognize their own social identity and values in he product (Fiske, p.6). Products that are viewed in an advertisement are usually what the consumer will try. They look for brand name where they will be able to buy the p

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