McDonaldisation

The kind of controls they put on customers are all around, whether they go into the restaurant or they just use the drive thru. The consumer just seems to be put onto this conveyer belt that moves them through the restaurant in a manner that is desired by the management. We see this clearly with the drive-thru window; with the conveyer belt being the person’s automobile. We also see this conveyer belt example inside the restaurant. People are suppose to line up and one by one move closer to the counter to then order their food, pay for that food and then carry it all on a tray to an available table. After you finally get seated you then eat, gather up all of your trash and carry it to the trash cans and then leave to return to your car. Just like being put onto a conveyer belt and being moved all around the store.

What McDonalds does to put controls on consumer is a number of things. For example:

2. New businesses that have sprung up, at least in part, as a reaction against the controls that McDonalds have placed. For instance, people fed up with this conveyer type of lifestyle in regards to hotels like Holiday Inn and Motel 6 can instead stay in a bed-and-breakfast, which offers a room in a private home with personalized attention and a homemade breakfast from the proprietor

3. Customers have internalized taken-for-granted norms and follow them when they enter a fast-food restaurant. (Ritzer, p.113)

mers receive cues (the presence of lots of trash receptacles, for example) that indicate what is expected of them.

Since some people don’t like the way of life of “I should have had this yesterday,” they have developed these things in place of all these McDonaldized things.

2. A variety of structural constraints lead customers to behave in certain ways. For example, the drive-through window, as well as the written instruction on the menu marquee at the entrance (and elsewhere), give customers few, if any, alternatives.

1. Those aspects of traceable to an earlier, “pre-modern” age. A good example is the mom-and-pop grocery store.

McDonald's suppliers follow that exact standard of quality, value and cleanliness set by the Company. The most up-to-date and efficient food processing techniques are employed along with stringent quality assurance and food safety programs. Great emphasis is placed on traceability systems for all product ingredients to enable controls to be exercised over every link in the supply chain.

McDonald's develops long-term relationships with key suppliers so they know exactly where their food comes from and how it has been prepared. They also have a team of experts who work with their suppliers and restaurants to ensure that their stringent specifications for quality, hygiene and food safety are maintained at every stage.

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