The global media and entertainment outlays are growing at a faster rate than GDP almost everywhere in the world and significantly faster in the Far East and Central Europe, according to Edward S. Herman and Robert W. McChesney (The Global Media, 1998). Against the global scenario of the media, one is confronted with a question: is this a healthy development?

Looking back from the point of view of modern computer and digital a

ge, the printing press invented in the fifteenth century was a breakthrough in human civilisation in promoting press and publication. The invention of radio and television in the first half of the twentieth century revolutionized the whole sphere of media market. Radio became a popular medium for mass communication in 1920s, and it still serves as powerful means of communication. Nonetheless, the Internet is becoming a gateway to reach and maintain the audience for all kinds of media. Evidence shows that people watch television 20 per cent less when they start using the Internet.

Media critic Norman Solomon calls the media an echo chamber -- it echoes what those deemed important have to say: presidents, secretaries of state, prime ministers, CEOs. These are the people conventional wisdom tells us run the affairs of state and run the economy and so are supposed to have views which it is the job of the media to make known. The rest of us aren't supposed to have views, except on such matters as who should be voted off the island, and if we do have views on weightier matters, they're apparently of little moment. The editor of a major British newspaper was asked why his paper had presented Tony Blair's views on war with Iraq repeatedly but not those of prominent antiwar c

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