In this advertisement for Miller Genuine Draft (MGD) shows people living in apartments in the city. People all over the city have different activities to do all through the night. For instance, in this advertisement, there is an elderly couple having a quiet night together, a man with binoculars watching people in the street, a woman watching the backside of an elephant, a man watching a gorilla climbing a building, a couple girls having a lingerie tug-of-war, a man playing the bagpipe on the fire escape, and a couple of friends watching television together. The key message in this advertisement is that people of all ages should be drinking Miller Genuine Draft (MGD). For instance, by drinking Miller Genuine Draft the old man on the top left can be spending the night with
a very attractive woman in the 20’s or the group of friends watching television can be enjoying a tug-of-war with three women in their lingerie. You can also see that the names on the awnings Healy’s Bike Shop and Original Brick Oven Pizza come together to spell Heaven. This advertisement is trying to portray that you can never be too old for Miller Genuine Draft. Drinking Miller Genuine Draft will make your life more exciting than it is now. I feel that this advertisement will have an affect on society because it is implying that drinking Miller Genuine Draft will make your life more exciting.
After seeing this advertisement, it makes me want to go drink a Miller Genuine Draft. Not because I feel that I will get the extremely attractive women in their lingerie to play tug-of-war with me and my friend
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