The first advertisement that has been chosen for analysis is for the popular liquor Jose Cuervo. The advertisement features a man and a woman (assumed to be in a bar setting), where the woman has her hands draped around the neck of a masculine looking, handsome man. The woman, obviously gorgeous, is looking down into the eyes of the man and is smiling from ear to ear. While one of the femme fatale’s hands caresses the side of handsome’s neck, the other hand is a

In conclusion, the media is only one factor which affects what we do in society, although it is quite an impressive factor. In the media’s world, there are the perfect bodies, the perfect relationships, the perfect jobs and the perfect stereotypes. Women do women things, paint their faces to attract the men who do men things and go to bars to “improve their cell phone reception”. These two advertisements are only two that have been chosen in a series of advertisements that depict a society that exists only on paper, one that many people expect from people in the real world, but one that only seeks to play on the thoughts, reservations, expectations and insecurities of the people that they affect.

The second advertisement chosen for this assignment concerns an article about women and plastic surgery. The article promotes cosmetic surgery and was found in the popular “Vogue” magazine. Although it is not an advertisement insofar as to sell something, the image that is portrayed here appears to be female although she looks more like a doll, or a clown, something not of reality but lifeless and idealized. Her face is seen to have grid lines throughout, sectioning parts of the face to be corrected. The eyes are not seen at all but are covered with frayed pieces of what looks like gauze. Her cheeks have a large red circle in the center (indicative of blush, acne?), and the lips are extremely large, voluminous, and thickly painted blood red. The rest of the body is not shown. Using the Kilbourne film, “Killing Us Softly”, the concept that she used, namely

Some topics in this essay:
Jose Cuervo, Using Kilbourne, Media’s World, Contrary Strate’s, Cuervo Especial, Softly” Kilbourne, Dee Williams, Lance Strate, jose cuervo, Williams Colt, Using Strate’s, cosmetic surgery, cell phone reception”, film “killing softly”, people affect, writing forehead, advertisement chosen, media’s world, advertisements chosen, magazine advertisements, consuming jose cuervo, jose cuervo advertisement, phone reception”, “beer commercials”, billy dee williams,