Conservatism had gained a new respect during the 1980’s. After the harsh Vietnam War and the roughness throughout the 1960’s, the conservative influenced many people hoping for changes to be made. The conservative’s use of innovative advertising and fund-raising techniques left the Liberal party hopeless as the backing of the national shifted to the new conservatives. The conservative’s idea was based upon a thought from Thomas Jefferson, “That government is best which governs least.” This means the government is to only use minimal contact and let society and the economy play out on its own. They slapped the ideal of throwing money at social and economic problems on the liberal party and claimed that it no longer worked. Therefore the conservative party constructed the idea to downsize the government, reduce taxes, and get rid of regulations that would interfere with business competition. This philosophy supposedly benefited the hard working class by promising profitability. Middle class was enlightened by the idea of profit from hard work because they feared they had been left of this picture due to the emphasis on the poor and minority population. Overall the con

Much of the conservative views and perhaps conservatism itself would not have been a success had it not been for the innovative ways of advertising and fund-raisers used. The conservatives changed their political techniques to outdo the liberals and to conform to the mindset of the people. To get their ideas across they used both witty advertising and a technique referred to as mudslinging. Mudslinging occurred when either the liberal or conservative party revealed weaknesses and putting a bad emphasis on the opponent’s position and character. Mudslinging had always been used, however, not to the extent used during this era. The tool that made the increase in flinging mud possible was the radio and television. Television ads would build up one candidate making them look great and completely trash the opposing candidate. This ideal worked both ways. The conservatives outwitted the liberals and became a major backing for their large scale success in gaining control over the nation. Raising money was also very important to running campaigns and mass advertising. The masterminds behind fund raising knew how to maximize profits and feed off of the people’s opinions and desires to reform.

Religion once again became a driving force in the lives of many conservative minded individuals. During this era many people again realized the importance of religion and because they did, their views likewise effected decisions made about gender, race, and sexuality. Millions of people in many religions including: orthodox Jews, Catholics, and Protestants all pushed for a stricter morality in society. The media in this sense had a negative effect because during this era the emphasis of the media was based all around sex and violence. All religious groups were worried about sexual permissiveness and gay rights. A letter from Concerned Women for America states that civil rights for homosexual and lesbians will destroy the family and give the image that homosexuality is just another civil right ( Bevery Lahaye 23.6e). They were concerned also about women who worked outside of the house. They believed that the more time a woman works away from home, the worse off the family would be. Fear of tension in the family and ill raising of children became an issue due to woman at work. Rising crime rates and drug usage was an alarming issue in the 1980’s. Marijuana became not only popular with the youth of society but became intertwined into the lives of many adults as well. Cocaine also became common during this age of conservatism. Fundamen

Some topics in this essay:
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