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Southwest Promotions

The ads, via GSD&M, Austin, Texas, come on the heels of Southwest posting a 14% jump in first-quarter earnings to $24 million, its 48th consecutive quarterly profit. Southwest recently broke another campaign touting its position as “The Official Airline of the NBA”. Southwest’s media spend in 2002 was $133 million, up from $114 million in 2001, per CMR.

One spot breaking this week is set in a conference room where a man seems to be gushing loving compliments to a female co-worker next to him, she responds, only to learn that her colleague is wearing a phone earpiece and was talking to his wife.

Another spot shows a water delivery guy who, after making a house call, shoots a basketball and breaks a window while the homeowners are watching. A third shows a man being caught after his leaf blower spews debris onto his ne


Southwest promotes their business with their different offers. For instance, online feature of Click ‘n Save, Weekly Specials, Featured Destination and Great Rates.

In Click ‘n Save, consumers have to register with Southwest to get informed of their sales and promotions, including their weekly Click ‘n save Internet specials. Weekly Specials take advantage of great deals available only on southwest.com with their Click ‘n Save Weekly Specials. Featured Destination provides another opportunity to consumers for travel savings. It also highlights one of the many cities Southwest Airlines serves with specials on airfare, rental cars, and hotels that attract a large number of customers. Customers can also view the Great Rates on hotels on southwest.com that offers low rates on select hotels in various Southwest cities.

In order to better mee

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Approximate Word count = 575
Approximate Pages = 2 (250 words per page double spaced)


  

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