1) New Market Entrants – New online service providers are being added daily to the internet trying to market a “better product” to consumers. Because Amazon has name recognition they are able to attract more customers therefore have more of a change to directly connect consumer to publisher.

2) Suppliers- Amazon can be the mediator between suppliers and customers. With

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Operations Amazon, Suppliers- Amazon, Analyzing Amazon, Competitive Forces, Market Entrants, Customers- Recently, Model Porter, Noble Amazon’s, Chain Model, Nobles Borders, information technology, competitive forces model, sales marketing, book music, attract customers, fast inexpensive, outbound logistics, books distributors, music sellers, book music sellers, competing book music, competing book, primary activities,