It is a fact that advertisers will create a market for a product even if there isn’t one by creating a “problem” that a “typical woman” has. Susan Bordo explains this in her essay Hunger As Ideology, “Indeed, a careful reading of contemporary advertisements reveals con

images. The ad could have been presented in several other ways aside from how it was. There was no need for these people to start tearing their cloths off before they even got inside the house. The ad is rather apparent in its approach but the sexuality of this ad is not in the act of sex but rather the sexual appeal of the two individuals. The advertiser’s idea for this ad is to let the viewers mind wander and let them conclude what will happen next. If the advertisements can make people put just a little more thought into the ad than normal there is a improved chance it will be remembered by the viewers, meaning more money for the company of the product. One may also point out how the man beat the women in the race to the shower. This may show a stereotypical male dominance in the relationship.

are not affected by advertisements are the same people that wear brand name clothing. Stores such as American Eagle, Abercrombie and Fitch, and The Gap seem to have sprung up just about everywhere and everywhere you go these stores are overflowing with men and women trying to fit the profile of the advertising world’s idea of the “typical” man or woman. People are willing to pay a hundred dollars for a pair of jeans that cost manufacturers five to make in a remote country, which makes companies millions of dollars every year. The price we pay for the cloths like jeans and shoes is for the advertisements themselves and the large profit they are making off them.

Ads also go against the typical gender division, such as female dominating male. Women in most ads are portrayed as passive, silent, and weak individuals, where as men are shown to have dominance over women. However, some ads show the exact opposite, where females are shown to have control over males. An example of this “role swap” is made in the very well known ads for Herbal Essences Shampoo. These commercials show the women having the dominance over the men. The men are singing the theme song in the background, the women is seated, and the men are standing around with their shirts off her shampooing her hair. It basically portrays the men as being the women’s “slaves”. Though ads like this do not follow the blueprint for an ad of our time it is just as, if not more effective because it is appealing to the females who buy the product.

Some topics in this essay:
Bordo Killbourne, Lip Color, Mahler Faucets, Fitch Gap, Essences Shampoo, Advertising Advertisers, Cleansing Swabs, Hunger Ideology, Killing Softly, Revlon Lipstick, watching advertisements, ad effective, sell product, product ad, sexual appeal, “go shoe crazy”, market products, advertisers doing, running house, killbourne’s documentary, spend watching advertisements, people willing,