Description and analysis of the proposed business situation
My business will be a service to clients that enjoy the game of paintball. It will also consist of a retail shop that will stock paintball equipment and offer a service to repair their guns.
All the employees will be educated and instructed on the game of paintball. They will also be referees in the games. I will be personally involved with any complaints the customers may have. There will also be a box for customer suggestions. I will try to put coupons in local papers and magazines to attract more customers. I am going to travel to other paintball locations to evaluate the competition and set fair and reasonable prices for
My business will be located at the site of the old Kmart. This is located on 13th street, which is a busy road in the center of Gainesville. The building is already large enough; therefore money can be saved and used to buy paraphernalia. Since this is located near Gainesville High School, I will be targeting high school students to come to my business. There are about 10,000 high school students in the city of Gainesville. Therefore our customer base is adequate and will provide us with a sufficient amount of consumers to help us earn a profit. My main opponent is First Strike Paintball. I am better located than my competitor because I am inside the city limits. I will research how much they charge for their merchandise and try my hardest to charge less. Ther