By being proactive to software technology, Microsoft is able to push the market while it watches other software manufacturers follow. In fact, one of the difficulties they have is outdating themselves and making a product that will operate with current hardware technologies. Their product life cycle continually revolves around themselves. Bill Gates is the leader in the midst of development and direction in relation to which products should take, and Total Quality Management (customer satisfaction and continual process improvement) plays a big role in a robust product

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