II. Media Objectives – based on your understanding of the organization:

a. Define the continuity of the campaign – pulsing

b. Define the company’s target market and audience:

With Florida's rich diversity of activities, a Sunshine State vacation is appealing at all "ages and stages" of life. Although VISIT FLORIDA 's advertising programs reach a wide range of audiences, target audiences are prioritized as follows for media planning purposes:

Primary target audiences (for media planning purposes): Adults 25-54 (general market including multicultural segments) with a household income of $50,000+ who take warm weather vacations.

Geography: National domestic U.S. with regional emphasis east of the Mississippi (and also key Texas markets). International markets of emphasis include the United Kingdom, Canada, and Latin America. (www.visitflorida.org)

Some topics in this essay:
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