Red Fusion is a new translucent, dark red, caffeineated soft drink that is part of the Dr Pepper family. The package graphics feature Red Fusion logo. The background color is red, with black graphics and the word “red” in red and the word “fusion” in white. Below the word “red” is a small circle displaying Dr Pepper brand logo. The new beverage contains a variety of fruit flavors and the basic flavor of Dr Pepper. It is available in 12-packs of 12-ounce aluminum cans, 2-liter plastic bottles, and 20-ounce single serve plastic bottles. Red Fusion can be found in convenience stores, grocery stores, drug stores, vending machines, and mass merchandise retail stores.

Red Fusion’s unique personality and originality i

Two other television commercials come from the viewpoint of a bottle of Red Fusion. In the first, in a retail cooler of various brands of soft drinks, Red Fusion is among them. A voice points out that the condensation on the other soft drink bottles is actually perspiration, the result of the ordinary soft drinks’ nervousness about the threat of Red Fusion’s “X factor.” The second commercial features a single drop of Red Fusion moving back and forth across a tabletop. As the camera moves back, you see two teenage boys are sucking through straws, hopeful to be the one that gets the last drop.

s emphasized in its advertising. One of the radio ads states, “You put that X factor in a bottle and that’s Red Fusion. It’s the lone wolf, the loose cannon, the Under boss, the rogue cop.” This radio ad is stating that Red Fusion is the best of the best. Red Fusion also has four commercials. Two of the television advertisements are from the perspective of young male adults who are savoring every last drop of Red Fusion in their bottles. A young male is sitting in his car waiting for the last drop of Red Fusion and the voice over compares discovering the great taste of the new drink with discovering oxygen

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