Firstly what is a globalising world economy? Globalisation is defined as the ‘growing similarity and integration of the world’ from an economic standpoint (De Loit, p. 721). Global convergence has meant that products can now be found across the entire globe and quickly recognized in most countries. Examples include clothing and shoe brands such as Nike and Reebok. National diversity is what is unique and special about a particular country. What does a certain country have that others can not duplicate? ‘National culture is a unique source of national competitive advantage and therefore a resource to be nurtured and developed’ (Campbell Hunt: 2001, p.146). So what is u

Most unique to New Zealand is our culture which comes from our small size and isolation in the South Pacific. ‘National culture can be regarded as a resource to create positive scenarios for New Zealand companies’ (Campbell Hunt: 2001, p.147). New Zealand culture brings with it three important advantages. First of all the self reliance and ingenuity of the New Zealand worker. This is a big advantage in terms of production and work ethic. ‘It is the product of a particular combination of geographical and historical circumstances in which isolation has forced us to ‘do more with less’ (Campbell Hunt: 2001, p. 147). New Zealand employees posses this special quality where they believe they can ‘do more with less’, and no matter what obstacles they are faced with, they are always willing to ‘give it a go’. This positive attitude pays huge dividends in the workplace especially for small companies who can not afford to employ people who are not willing to give each task their best effort.

Gaining and sustaining competitive advantage in a global economy are extremely difficult tasks to accomplish in modern times. These are even more difficult to do when your company is based in a country of only 3.6 million people. Yet several New Zealand firms have been able to do this by utilising New Zealand’s distinctive national character as a starting point and as a springboard to make an impact on the world market. Our ingenuity and positive work ethic are key elements of New Zealand culture. But it is the open communication that really gives New Zealand firms a chance. New Zealand’s open society has led to the construction of business netwo

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