Savor the Flavor

An enormous business has come about to make the processed food that Americans eat everyday appetizing. Whether “artificial” or “natural” flavors, they all come from the same method of production. This ranges from the cheapest fries to the most

The smell of these flavors is more important than the actual taste. Schlosser cites, “The aroma of food accounts for ninety percent of its flavor.” Therefore, flavor is really the smell of the chemicals in your mouth. Everyone craves his or her favorite flavors. This craving has made huge effects on the world such as the spice trade and the rise and fall of many major corporations. Presently, the flavor industry makes about 1.4 billion dollars every year.

To meet the demand for the consumer’s cravings, the flavor companies must formulate their flavors through complicated procedures. The flavors are formulated from a concoction of many different volatile chemicals. A typical strawberry flavor is a mixture of around fifty different chemicals. The Food and Drug Administration does not require flavor companies to tell

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