Dentsu's communications solutions are built upon insights into the global marketplace, and upon in-depth knowledge of consumer behaviour. These insights give rise to creative ideas that have the power to influence people and, at times, to even impact the structure of the market. DENTSU’s top priority is to tap this creativity to ensure that even more great ideas see the light of day.

The people of Dentsu make the ideas and the creativity possible and the best assurance that Dentsu clients everywhere will continue to succeed and prosper. Worldwide, the people of Dentsu give the company its special presence, the unique combination of intellect, sensitivity, imagination, compassion and vitality. It is the people of Dentsu that have made the company what it is today, and will continue to do so in years to come.

The reason this is important to my internship is not only to make me well equipped to handle an ad campaign it also prepares me to take full advantage of the increasingly important advances in digital communications.

During the course of my Internship, I have gained an understanding of how the company I was attached to was organised and how it runs its daily operations. Among the skills that I have acquired are report writing, office administration, preparations of proposals, meeting with prospective clients and establishing cliental and the planning and advertising projects and campaigns like the Toyota 2004 Rev Party and the Mild Seven 10’s launce.

The Internship also boosted my self confidence, helped me develop better interpersonal skills especially in my ability to work and socialise with others and also improve my human skills by being able to work effectively with other employees and with the media.. I also learned how to communicate effectively with the press, when making appointments with clients and recording minutes while at meetings. Besides being able to communicate effectively, I have learned how to accept and deal with criticism.

The reason this is an importance to be is because through my internship at DENTSU Malaysia I would have been able to get the know the total communication process of an ad campaign and also will be able to partake in the negotiations with the clients. Anoth

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