then, “What if General Motors stopped spending $2.9 billion a year on advertising and reduced the cost of its vehicles?” (Moody-Hall). The only problem with this hypothetical solution to

circumstance, and trivial, and that the FTC will only regulate deceptions that are important to consumers. . .” The FTC works to prevent misleading advertising in order to protect consumers in the U.S. A myth created by the American public is subliminal messaging. Subliminal messaging in ads was proven to be a myth because, “all research on this topic indicates that subliminal stimulation in incapable of affecting our purchasing behavior,” according to psychologists around the world (Richards). Honest and fair advertising gives the consumer the power to choose a quality product based on word-of-mouth and notice through a medium, but, “deceptive advertising enhances the seller’s power and diminishes the buyers’.” Advertising deception does occur periodically, and before the FTC can take steps to stopping the lies of an ad, at least one consumer must find out the truth about a product from experience. “For those who must cope with the consequences of deception, wrote Sissela Bok, ‘To be given false information about important choices in their lives is to be rendered powerless.’” This point-of-view can easily be seen and understood, however, there are dishonest people everywhere, not only in the advertising field. One must prepare to face the consequences of their own decisions, without placing blame on the advertiser, and complain to the FTC so that future deception cannot occur (Crossen, 73).

the high prices of products is that consumers would not know of the new lower prices of the vehicles without advertising such an event. High prices are often mistaken for product quality, which balances the scale between high and low prices. (Crossen 73). One argument is that “plain-labeled products are a response to consumers who maintain that fancy labeling and promotional costs only drive up the retail price. Give [them] a quality product that can be offered at a reduced price by the distributor because of the savings in marketing expenses, and [they] will buy them.” This idea could be considered by the distributor, however, there is the issue of finding a way to advertise the product at the reduced price, posing a problem for the business attempting to make a profit (Northway 5). Another specific criticism of the price of advertising is that “high prices and excessive profits accrue to advertisers and give them even more incentive to advertise their products,” when, “industry prices are decreased [when the product sells well].” (Schmidt).

Additionally, poll and survey results can carry exaggeration or error. “People know enough to be suspicious of some numbers in some contexts, but we are at the mercy of others. We have little personal experience or knowledge of the topics of much modern research, and the methodologies are incomprehensibly arcane.” The results of polls and surveys can produce fancy numbers and figures to catch the attention of the consumer. In contrast, the results of the surveys

in the area of advertising response (Schmidt). Impulse buying is closely associated with conditioned advertising, which l

Some topics in this essay:
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