As a chairperson of the board of directors for a long-history publishing house, I am in the process of choosing a new CEO. There are three outstanding persons who are very excellent in the business world, applying for this job. They are Carly Fiorina, the former CEO of H-P, Jack Welch, the retired CEO of GE, and Andrea Jung, the head of Avon. They three show the interest in the job. Which one should I choose?
Our publishing house has a good fame over hundreds of years. But in the e-time, we are in the critical period. If the company does not project the sense of future clearly enough, the consumers will not have the idea what the company is going on. So we do need a person to lead us forward and draw the blue print for the future of our company. The three persons have their own advantages and professional abilities. Besides, they are also respectively successful in their own fields. So what I choose is not the best one among them but the fittest one for our publishing house.
The three persons have their own characteristics and professional knowledge in their fields. Fiorina is smart and bold and not afraid to challenge convention. One point we should know is that no one is perfect. Though there were many presses describing that Fiorina was very tough and aggressive even reckless business woman, we still sure that she is the hope of our future. I would choose Fiorina.
Merger and vision are both important business skills for a CEO. Fiorina made a great coup in corporate America by merging H-P and Compaq. So far, there is still criticism against this action. But merger is the result of competition. And the CEO should foresee the problem ahead. In the publishing industry, the way to strengthen the position is learning others¡¯ strong points to offset our weakness. Depending on facing the similar situation to H-P, Fiorina would find out the shortages of the publishing house and choose the right potential partnership to cooperate. That is the major feature of Fiorina that Welch and Jung do n
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