In today’s society when I think of advertising, I think of billboards, magazines, television commercials, and most importantly New York City. The thought of not having some kind of advertisement is by all means a huge loss in communication. We as consumers are always looking out for a new product that will enhance our life and the lives of our children to come. When we are faced with the opposing question on whether or not advertising is the driving force of capitalistic greed or consumer demand for innovated products enhancing ones life style, I would have to correspond with Consumer demand. After reading articles and theories through out the work course, I found Maslow theory