Nike does not only sell athletic shoes, but a wide variety of sporting goods and clothing. They also design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge lines of products are for just about every sport in existence. Their products are for men,

(7) Nike has been criticized for its lack of social responsibility throughout its lustrous history. It is known that Nike had 6,700 Indonesian employees from Asia working in one hundred degree plus factories. These factories were poorly vented and the workers were forced to inhale toxic fumes while working. There is also evidence of abuse by a Nike factory manager on Vietnamese production workers. To improve its corporate neighbor image and to combat these and more acquisitions like them, Nike has developed many programs to show their improving social responsibility. For example, Nike gave and still gives funds to the September 11th Fund. Nike also launched a program with the Boys and Girls Clubs of America called Kids Movement. The benefit of this program is that it teaches young people about fitness awareness and being health conscience. Nike, Inc. also provides funds for the Children's Television Workshop for literacy TV programs. The company firmly incorporated the N.E.A.T. (Nike Environmental Action Team) in 1993. The program was implemented to maintain environmental initiatives by recycling old shoes and utilizing them in the production of balls, track and field tracks, basketball and tennis courts, and matting, as well as other products like carpet padding and equestrian trails. Furthermore, Nike is pushing the social responsible image right at its home facility. The corporate campus helps apply this type of culture with the benefits it offers its employees. For instance, the company has wooded areas, running trails and fitness centers for their active employees. This is a major part of Nike's corporate culture, which then trickles down to Nike's management styles. Nike lets manager's keep lines of communication open and lets them determine their own decision-making. The company also offers their employees something called LifeTrek. This benefit and compensation program gives their employees a sense of caring and trust. What Nike is looking to achieve with all this is a way of life. If Nike pursues it on the home campus it will as it says trickle down the line of management and into other countries. So yes, Nike is responding correctly to the concerns about the treatment of employees.

• Closed minded upper management staff Possible

• Sales are predicated to continue to rise in Athletic Apparel market

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