Postmodernism and the interent

In this essay I will attempt to further my understanding of postmodernism using examples from all forms of media as the internet encompasses themes and styles that run through film, music, art and advertising. I will first outline culture in its general terms and compare these observations with the emergence of ‘cyberculture’.

Culture n. 1. the appreciation and understanding of literature, arts, music, etc. 2. the customs and civilization of a particular people or group.

(Oxford Dictionary definition)

My understanding of culture is closer to the second definition as I see the first as a more select group. The increased use of the Internet and subsequent internationalisation of business has resulted in cultural diversity. Cultural customs are as easily shared across towns, states, countries and continents as in your own street. In fact many people interact more over the Internet than with their neighbours. A persons values, attitudes and beliefs guide which customs and norms we adhere to and perceive as morally acceptable. Culture provides the foundation fo

In advertising Metacommunication is used to speak to the consumer on an intellectual level. As consumers have become immune to the hypodermic effect of direct advertising, filtering out ineffective information, advertisers have needed to take a new approach. Adverts have become less about the product in question and more about the concept of the advert itself.

Some topics in this essay:
French Poststructuralists, Appignanesi Garratt, Oxford Dictionary, AIDS Benetton, Simulation Matrix, Jean Baudrillard, , Copy Cult, Joel Veitch, Monroe Elvis, bell 2003, blade runner, literature arts music, understanding postmodernism, cultural differences, real world, ‘decentred’ self, dictionary definition, literature arts, music etc, arts music,