The purpose of a film trailer is to promote a film and to try and to portray the film genre to a certain audience to try and get them interested. Film trailers target specific audiences through their film genres. The importance of a film genre is that it shows what type of film it is. The genre is established through codes and conventions. Codes and conventions are the accepted way of doing things in a particular genre. An example of a code and convention is in a action film you would have a big muscular ladies man for the main character because a wimpy man wouldn’t look right and the muscular man is a use of a code and convention.

Trailers are important because they promote a film and if there weren’t trailers then the film wouldn’t get promoted and not as many people would come to watch it than it would of if it had been promoted. To be successful film trailers need to promote the genre of the film. They need to promote the high profile actors/actresses of the film. They should also show clips of the movie and show what the storyline is. Other forms of promotions are flyers, posters, leaflets, merchandise, billboards and the

The use of music in the trailer makes it seem more modern and upbeat. It is useful to have a soundtrack in the trailer because people might go watch the movie just because of the soundtrack because it is done by a famous musician or band. The music in the trailer helps the pace because when the pace becomes faster so does the music. By doing this with the music they are linking the movie back to the first mission impossible and help creates more pace to the action to make it seem more exciting. The use of the woman’s voice in the trailer makes it seem more hi-tech because the woman’s voice sounds robotic. The woman’s voice is used for the voice in the gadgets as it is a robotic hi-tech, voice. The things she says in the trailer are “Agent Located” and “Identity confirmed”, the woman’s voice is being used as the computers voice. The use of the man’s voice helps because it could draw in potential viewers because he is a well known actor. The mans voice is British and sounds old and sophisticated. It is the voice of the boss of the main character. The mans voice is being linked to the genre and the character. It is being linked to the movie by codes and conventions because most action movies have an old wise boss who is sophisticated.

This trailer is typical of the action film genre because the director uses the action codes and conventions. It is typical of the action genre because they use stereotypical characters of the action genre and they make the trailer a very fast paced trailer. The trailer has targeted its audience well by using well known actors and they make it fast paced and they use the codes and conventions of the action genre. The opening is quite hooking. This is because it has a shot of Tom Cruise falling down the cliff then hanging on by his fingertips. This is a very tense scene filled with suspense.

In the trailer they show up two names. They show the main actor’s name “Tom Cruise” and the directors name “John Woo”. They have chosen these names in particular because these are two very well known people in the action genre. Tom Cruise is a very well known action hero and John Woo is a very well known action movie director. They are hoping these two names will attract viewers as they are well known. They show the “MI2” logo in the trailer at t

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