· Adults who have decided to smoke and are aware of the health risks should be free to do so.

· The public should have access to all the information they need to make a balanced decision about whether or not to smoke.

· There are a number of measures a smoker can take which potentially reduce exposure to the health risks associated with smoking. Smokers should be informed of these measures and encouraged to take them.

· People who are concerned about second-hand smoke, for whatever reason, should not be forced to tolerate smoky atmospheres. Smokers should be encouraged to recognize and respect situations in which it is inappropriate to smoke.

· Children and teenagers should not smoke. Programs to prevent and discourage them from doing so should be supported.

· Tobacco marketing should not undermine youth smoking prevention efforts.

· The development of commercially viable products which potentially reduce the health impact of smoking should receive support and encouragement.

· Every aspect of the manufacture, distribution and marketing of c

LUCKY STRIKE - Introduced in 1853, LUCKY STRIKE is rich in heritage and one of the world's best-known brands. It was the first manufactured cigarette. The modern pack design was designed by Raymond Loewy, creator of the Campbell's Soup label, Shell Oil logo and many other brand icons.

Brown & Williamson introduced the first menthol brand to gain nationwide distribution. Initially appealing to a small niche in the market, it would become one of the world's most popular menthol brands.

Brown & Williamson invests in advertising to generate interest in their brands among competitive brand smokers and to discourage smokers of their brands from switching to other cigarette brands.

BELAIR - Appearing nationally in 1960, menthol BELAIR became a coupon program partner to RALEIGH in 1961. At their peak, BELAIR premium programs enjoyed more than one billion redemptions annually.

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