he consumer has with the brand. Above all in industries producing symbol intensive goods there is a stronger connection of brands with people's personalities and beliefs.

And it is not always true that going back to the roots—understanding the essence of the brand - will help revive them. Gucci and Dior were something entirely different 20 years ago. When Christian Dior started, their clothes were revolutionary. Then, 20 years later, Dior had become the most classical, conservative company loosing touch with the brand's original spirit. Therefore new and crazy designers were brought in, trying to connect again to the emotional values (revolution) that were attached to the brand when it started.

Some topics in this essay:
Max Mara, Christian Dior, Fashion Fashion, , Wrangler Levi, Parallele Versace, Klein Diffusion, brand identity, Roma Ungaro, brand management, Gucci Dior, stylistic identity, visual identity, fashion ready-to-wear, success factors, stylistic identity visual, ready wear, fashion companies, brand image, product quality, identity visual identity, key success factors, brand identity brand, build strong brand,