The effect of television commercials/appearance-schema-activ

Authors: Duane Hargraves and Marika Tiggerman

Source: Journal of Social and Clinical Psychology, Vol. 21, No. 3, 2002, pp. 287-308

Summary: In this article, Hargraves and Tiggerman used summaries and conclusions from their experiment to determine whether or not appearance related commercials have an effect on mood and body dissatisfaction. This experiment consisted of having 195 female and 206 male adolescents view 20 appearance-related or 20 nonappearance-related television commercials. The participants in this experiment were sophomores, juniors, and seniors from a metropolitan high school of med

Critique: I thought that the conclusions of this study were very interesting. I did not understand a lot of the terms and methods that were used in this experiment, but I think that I got the basic idea of the study. I think that some of the conclusions were pretty obvious, but there were some others that surprised me. I did not find any flaws or inconsistencies throughout this study. The only improvements that I would suggest is to make the explanation of the experiment and the conclusions a bit clearer and use concepts and terms that are more understandable to the common person.

Adelaide, Australia. Responses from seven of the students were thrown out, I do not know why. This experiment was conducted in two data collection sessions that were 4 weeks apart. In the first ses

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