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Anti Drug Commercials vs Pro Marijuana Movies

Few genres of the media have views that vary the way that television and the movie industry have; when it comes to marijuana use. Movies portray marijuana use as a casual habit and seldom show its repercussions. On the other hand television shows marijuana use a bad habit. Television portrays marijuana smokers as antagonists who are almost always punished for smoking. Over the years there have been dozens of anti drug commercials. Some of the commercials are embraced by popular culture. They differ greatly, from the “this is your brain on drugs” commercial; showcasing the proverbial egg and future Hollywood actress Julia Stiles. To the “we are dangerous we can make you delirious” duet sang by animated marijuana; which inspired rapper Busta Rhymes 1997 hit song “Dangerous”. Pro marijuana movies have also left their indelible mark on American society. Who could forget the 1997’s marijuana themed comedy “Half Baked”; which featured a huge variety of Hollywood stars ranging from the likes of Bob Saget to Snoop Doggy Dog. Or when a newly independent Kevin Spacey smoked marijuana and lifted weights; while relaxing in his garage in the hit film “American Beauty”. When Robert L. Dupont (former Director, National Ins


Anti drug commercials have been around for the past 20 years. They appear to be a futile attempt to control marijuana usage in America; according to “The Liberty” 60% of teenagers across America smoke or have smoked. You can visit “Berkmar High School’s” newspaper website for more information (Meeting Addresses Teen Drug Use). “News Brief’s” web site shows that “Reported drug use by teenagers has been rising steadily since 1991, according to the University of Michigan Monitoring the Future Survey. Monitoring the Future, which is funded by the U.S. Government, surveys junior and high school students and has reported that between 1991 and 1995, past-year use of any illicit drug by 8th graders rose from 11.3 percent to 21.4 percent. Past-year use of illicit drugs by 10th graders went from 20.4 to 33.3 percent between 1992 and 1995, and for 12th graders 27.1 to 39.0 percent. Similar increases have been found for reported use of marijuana. The percent of 8th graders reporting use of marijuana in the past year rose from 6.2 percent to 15.8 percent between 1991 and 1995. For 10th graders and 12th graders, those figures between 1992 and 1995 were 15.2 to 28.7 and 21.9 to 34.7, respectively.” (Partnership for a drug-free America Reports on Teens’ and Parents’ Attitudes About Drugs). Anti drug commercials have been on the rise since Presidents bush’s “War on Drugs” campaign in the early 90’s. “Teenwire’s” website states; “The result has been an onslaught of commercials — 212 so far, according to the National Center for Policy Analysis — aimed at preventing kids and teens from using drugs.” (The Truth About Anti-Drug Campaigns). Not only is the televised war on marijuana futile; it is ludicrously expensive. “Liberterian Rock’s” website confirms that America spends about 195 million dollars a year on its anti drug commercials (Study: Government's anti-drug commercials make teenagers more curious about drugs). That’s 195 million dollars wasted; which includes your tax dollars. The number of pro marijuana movies has been on the rise over the last 30 years. They have increased references to marijuana. Like the impressed master saying “what is he smoking and where can I get some?” (Kung Pow Enter the Fist) and show an increased amount of marijuana paraphernalia (bong pipes, etc). Anti drug commercials aren’t reaching completing their goals. Adults find them ridiculous and humorous. There are web sites made for the purpose of making fun of anti drug commercials such as “X – Entertainment Stupid Anti Drug Commercials”. Teenagers don’t respect anti marijuana commercials message. The results of a survey of high school students as shown on “Media Campaign’s” website shows that; “For the most part, older students (7th-12th graders) were highly critical of these ads: "you don't really listen" [to the message] and "those who say `don't use drugs' are using drugs" (Atlanta urban high school student). Some participants pointed out that some people perceived the anti-drug ad as "just a commercial"

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Approximate Word count = 2072
Approximate Pages = 8 (250 words per page double spaced)


  

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