Finding all the possible threats to a company, should start by examine the Environmental threat—Sometimes, there is something going on in the environment that can have an adverse effect on an organization if no action is taken. As such we can point out the effect of electronic commerce on retail businesses, as we known them until few years ago, and also, the effect of digital media consuming, with technologies as the successful MP3 file format for recording and storing music, on the record industry. In both examples, acknowledgement of the environmental change would help the existing businesses to shift toward the new technologies, and prepare for a different way of earning the trust of the consumers.

The most important trend of the natural environment factor is the growing shortages of materials. Some even say that wars between counties starts for that reason mainly, in the past few decades. For that reason, and for the concerning levels of pollutions, the following trend is only expected – growing involvement of the government in managing and regulating the natural resources.

The social forces that affect the microenvironment as a whole in every step of the way, are a combination of demographic, economic, natural, technological, political & cultural forces.

The technological environment is showing a trend of growing use of sophisticated means of technology, from Internet connectivity (and high usage) for most people, and in every place on earth, to e-commerce, and new ways of banking. The technological progress happen so fast that governments just started to act on regulation issues of new kinds of companies and forms that started to exist more the five years ago (in matters of tax issues & crime enforcement foremost of the time). Government regulation is expected to grow, and deepen into those new technologies. Another trend is the since of bio-technology, which might gain in the future an even stronger impact on the consumer, then the PC & internet revolution.

1. Describe the environmental forces that affect the company’s ability to serve its customers.

Some topics in this essay:
, marketing decisions, forces affect, political cultural, ability serve, threats competitors, natural technological, economic environment, it’s product, demographic economic,