Finding all the possible threats to a company, should start by examine the Environmental threat—Sometimes, there is something going on in the environment that can have an adverse effect on an organization if no action is taken. As such we can point out the effect of electronic commerce on retail businesses, as we known them until few years ago, and also, the effect of digital media consuming, with technologies as the successful MP3 file format for recording and storing music, on the record industry. In both examples, acknowledgement of the environmental change would help the existing businesses to shift toward the new technologies, and prepare for a different way of earning the trust of the consumers.

Some topics in this essay:
, marketing decisions, forces affect, political cultural, ability serve, threats competitors, natural technological, economic environment, it’s product, demographic economic,