The first step is the greeting and initiation of conversation with the customer. Every customer is tired of the same line How may I help you, there absolutely sick of it and their defense mechanism kicks in and tells them “ Hey he wants to sell me something” and their immediate response is to retreat and respond with “ No thanks just looking around”. That’s why I will start off with a line such as “how are you doing today”, and directly after that “do you folks have any questions that I can help you out with”. Now most customers will respond well to that and they will tell you which type of bicycle or accessory

they are interested in. If not then I keep persisting, using lines like “what type of riding do you guys do” or “ is their any style of bike in particular that you are looking for” , they are bound to crack sooner or later and give me some information that I can use to start showing them bicycles. Once they give me the go ahead by telling me something key like, they love to downhill, or they are just doing it to spend time with their children, then I can progress into stage two.

This final stage is stage four; I like to think of this stage as icing on the cake. Now accessories are where I make all of my money, they are generally marked up anywhere between thirty to seventy percent from our wholesale cost. This is a pretty simple stage because it’s easy to impress upon them that they cannot use this nine hundred dollar bike if they do not have the shoes, helmet and gloves to go along with it, oh and don’t forget they need a good lock to secure their new purchase. So now I can pile all of those accessories up and have they bike checked over. When all of that is done I can bring everything up front to the cash register. And just like that I am handing them a receipt for $ 1100 dollars to sign.

And just like that I took a person who was just thinking of buying a two hundred dollar no frills bike and talked them into spending over thousands dollars on a brand new mountain bike. Obviously this benefit’s myself and the shop but I honestly believe that it benefits the customer too, because they spent money on some thing

Some topics in this essay:
Pro Cycles, Sales Game, hundred dollar, stage stage, suspension fork, nine hundred dollar, nicer bikes, nine hundred, mountain bike, sold hundred, technical aspects,