When selling to retail stores, a sales representative must always remember that he/she will not earn money off of a product that does not sell. Therefore, you always want to keep a store stocked with product that sells. Ex: In urban areas, Country music discs do not sell as much as rock or rap cd’s, therefore you would want to post more advertisements for the rap and rock disc’s, remember space is limited so you can only promote certain products at one time. You must still keep the country music disc’s stocked, just not as plent
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