Many times what tempts a customer to buy is the price of the item. Low prices are always offered on all CDs, books, toys, electronics, DVDs etc… Many items run for up to 40% less than in department stores. Sometimes there will be an item that is incorrectly priced in Amazon's online catalog. If this occurs and the item's price is lower than Amazon's stated price, the customer would be charged the lower amount. If the item's price is higher than Amazon's price, Amazon will contact the customer before shipping or canceling the order.

When a customer makes a purchase on Amazon.com, the company will ask for some personal information. This information is used to help personalize and improve further shopping experiences, and it is automatically obtained every time a customer will visit the company’s webpage. The results are that Amazon has the advantage of knowing much information about every single customer, and these information are used to improve the communication between them. Some of the gathered information includes name, address, phone number, social security number, credit card information, e - mail address, purchase history and products viewed by customers. E - mail communication is quickly established between Amazon.com and the customer. It receives a confirmation when customers open e - mail from Amazon. It is an important part of business to obtain information about customers. Amazon.com does not sell

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