XMSR company analysis
XM Satellite Radio was created on June 6th, 1992 as the American Mobile Radio Corporation. They got the approval from the FCC on March 10th, 1997 to proceed with building a radio communication system when they were granted a Satellite Digital Audio Radio Service License. 1998 was a big year for American Mobile Radio. Pioneer and Alpine started the creation of the first satellite radios; ST Microelectronics began the conception of satellite radio chipsets; and AMRC officially became the XM Satellite Radio Inc. In 1999, XM receives its first $250 million dollars from investor. In late 1999, XMSR had its IPO with 10 million shares of stock at $12 a share. XM became portable in 2000, when Sony started the creation of the home to car portable satellite radio systems. XM’s first satellite radio prototype is demonstrated in 2000, but the consumer products don’t get to the shelves until March, 2001. Consumer products are being sold even before “Rock;” the first of XM’s satellites launched in March of 2001; and “Roll;” XM’s second satellite launched in May of 2001. Satellite radio services didn’t officially start until September 25, 2001.XM has been attempting to create strong relationships wi
Innovation has always been a driving force in the satellite radio industry. XM has met this challenge head on by continuously improving their product and, at the same time, rolling out new variations with expanded abilities. As discussed earlier, XM is a market leader within a “niche” group, the key to their success being aware of the growth strategy at all times. The challenge faced was two fold; first, don’t give up market share to their rival Sirius radio, and secondly, expand on existing product lines. These target objectives were recognized by XM’s management to be essential to their well being. In a further move to bolster their product’s exposure to their target audience, XM and Avis Rent A car System, Inc announced that Avis will begin adding XM-equipped vehicles too its fleet. Avis plans to add an estimated 20,000 General Motors’ vehicles with factory-installed XM radios to its fleet throughout [2004] (Avis rolls…). By pairing up with the world’s second largest general-use car rental brand, XM will enhance its presence in over 1,700 locations.
Some topics in this essay:
Growth Strategy,
Innovation Innovation,
FM XM,
Satellite Radio,
XMSR IPO,
System Inc,
Delphi SKYFi,
Launches… XM,
National Geographic,
America” XM,
satellite radio,
growth strategy,
radio stations,
xm satellite,
extending presence car,
local radio,
radio service,
traditional radio,
extending presence,
presence car,
xm’s growth strategy,
presence car companies,
xm satellite radio,
xm radio,
satellite radio industry,
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Approximate Word count = 2434
Approximate Pages = 10 (250 words per page double spaced)
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