On the first page of an advertisement for Calvin Klein underwear, two youthful models sit holding each other. They sit intertwined on the floor half naked, the woman's underwear branded with the label Calvin Klein is just visible to the viewer's eye. The mans face is contorted into an appearance of a rebellious pout, while the woman's half cocked head looks sexy and appealing. The couple presents an image of complete perfection, their flawless bodies and free expressions of sexuality are an image not many could ignore, an image of boundless potential; wealth, strength, beauty, perfection, intelligence, or class. An image with several levels of meaning that the average American consumer is willing to purchase.
This Calvin Klein advertisement presents a desirable woman cradled in the arms of the ideal man. She is milky white in complexion accompanied with impeccable beauty, her weight is maintained to a minimum, and her hair flows freely down her exposed back. She looks at the viewer with innocent eyes under carefully tweezed brows. He is toned, athletic, and in the prime of his youth. He scowls in an intimidating manner inclosing and protecting her in the security of his arms. They both are dres