Scientists can invent technologies, manufacturers can make products, engineers can make them function and marketers can sell them, but only designers can combine insight into all these things and turn a concept into something that's desirable, viable, commercially successful and adds value to people's lives.

Design is fundamental. People often need reminding that everything around us is designed and that design decisions impact on nearly every part of our lives, Good design begins with the needs of the user. No design, no matter how beautiful and ingenious, is

Now I am going to narrow my research to a specific part of product which is packaging.

In today’s world products are design not only to sell but to compete and outcast other competitors, This idea started from the end of nineteenth century when Swedish design society (The Svenska Slojdforeningen)acted as a of employment agency , putting fine artists in touch with manufactures and vice versa.The idea behind that action at that time was to improve the design and quality of product so it is now.

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