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ECONOMICS

After much hand-wringing and teeth-gnashing, the results clearly show B2C e-retailing has proven most successful for those brands with an established physical presence that substantiates their virtual empire. Similarly, traditional retailers have realized that the benefits of joining the dot.com community far outweigh any potentially cannibalization. Turning storefronts into distribution centers may illustrate the ultimate synergistic efficient between virtual and physical storefronts. For a dot.com retailer, a network of physical locations provides a point-of-delivery logistics solution. For traditional bricks-and-mortar shops, and Internet presence becomes an invaluable communication tool as well as a global marketing medium.It takes two to tango if you want to stay high on consumers' dance cards-two channels that is, both physical storefronts and virtual accessibility. After much hand-wringing and teeth-gnashing, the results clearly show B2C e-retailing has proven most successful for those brands with an established physical presence that substantiates their virtual empire. Similarly, traditional retailers have realized that the benefits of joining the dot.com community far outweigh any potentially competitive cannibalization.


Entrepreneurial leader Anthony DeSio has embarked on a new retailing venture-one that will concurrently launch a network of franchised stores with an established corporate Internet presence.

Kozmo currently serves nine major metropolitan areas with its one-hour delivery of on-line retail purchases. In New York City, the retailer's distribution facilities double as shopping outlets, with terminals located in front of the store so customers can walk in, place an "on-line" order for instant fulfillment inside the store or for delivery within the hour to their destination of choice. Kozmo does not operate "storefront" retailing in most of its other cities because those distribution facilities are located in industrial settings as opposed to the urban environment of New York City. However, Glass advises that additional distribution facilities will consider adding on-site shopping as the markets evolve.

Krause's Furniture Inc., headquartered in Orange County, Calif., recently expanded from a single-channel retail organization to a multichannel manufacturer, distributor and wholesaler. The company, which manufactures and retails custom-crafted furniture that is marketed through 99 company-- owned retail showrooms in 14 states, has united with Scene 7 Technologies, formerly GoodHome.com, to expand both its market potential and the selection offered to its customers.

Despite the recent layoffs of 60 workers, primarily from its IT department, and the ensuing speculation over its future, Kozmo.com is also strengthening its position by integrating its o

Some topics in this essay:
, Boxes Etc, Imaging Center, York City, Krause's Furniture, City Glass, County Calif, GoodHomecom Internet-based, Secret Web, Anthony DeSio, web site, mail boxes etc, physical storefronts, mail boxes, york city, scene 7, internet presence, distribution facilities, arts etc, image arts, boxes etc, image arts etc, storefronts dotcom retailer, network physical locations, retailer network physical,

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Approximate Word count = 1051
Approximate Pages = 4 (250 words per page double spaced)


  

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