Ford Motor Company
Ford Motor Company, one of the worlds’ largest corporations, was created on June 17, 1903. It all began when Henry Ford and 11 associates filed papers of incorporation in the state of Michigan with only $28,000 in cash. At the time of its incorporation, it was a small operation working out of a converted Detroit wagon shop staffed with about 10 people. In the beginning, it was a small company on the brink of bankruptcy until revenue from sales began to pour in. With their first sale to a Detroit physician on July 20, 1903, one month after incorporation, came hope for the future. Between 1903 and 1908, Ford Motor Company used the first 19 letters of the alphabet to signify their different models, beginning with the creation of the Model A in 1903. Under the supervision of chief engineer (and later president) Henry Ford, they produced 1,700 Model A cars in their first 15 months of operation. Several of the cars that were created were experimental and never were sold to the public, but there were a couple of successful models. Their most successful car was the Model N, which was a small compact car that sold for $500. However, Henry Fords’ Model K, an unsuccessful six cylinder luxury car, along with his pe
On September 24, 1945, Henry Ford resigned again and his oldest son Henry Ford II became the new president of Ford Motor Company. He proved to be the right person to lead the company into the movement from a family business to a publicly owned corporation. Once again, the company faced the challenge of restoring the companies’ health. Henry Ford II brought with him the ability to bring in the most talented people to do the job. These talented people included J. Edwards Lundy, Arjay Miller, and Robert McNamara, which were financial disciplinarians who brought quantitative analysis and modern management to Ford Motor Company. Fords development of the Worldwide Engineering Release System (WERS) links manufacturing and engineering groups together worldwide. This technology established a global network with employees, suppliers, joint venture partners, academic and government researchers, and customers around the world. Ford demonstrated its ethical approach to the uses of artificial intelligence by using it as a way to increase the power and productivity of each individual rather than using it as a way of replacing human labor with machines. Therefore, Ford uses artificial intelligence in the design of their vehicles and maximizes the value of all the employees involved in their production. On November 1, 1993, Alex Trotman became the president and chief executive officer (CEO) of Ford Motor Company. Being born in England and educated in Scotland helped him acquire a worldview of Ford. Trotman spent half of his career in product planning, where he played an important role in establishing Ford in Europe. He initiated a yearlong series of studies to find ways to further globalize the company, which led to the idea of Ford 2000. The idea behind Ford 2000 is to bring the entire ford worldwide organization into a single operation. His presidency ended in 1999 and allowed for his successor, William Clay Ford, Jr., to become the new president of Ford Motor Company. Ford Motor Company is not only known for providing impressive automotive consumer services. Providing consumer services instead of just cars has substantially increased their scope of business, which in turn has increased their revenue. Some of these good consumer service companies include Ford Credit, the Hertz Corporation, and Visteon Corporation. On January 1, 1999, William Clay Ford, Jr., great grandson of Henry Ford, became the president of Ford Motor Company. Being once again ran by a member of the Ford, Ford announced their plan to take Ford 2000 to the next level. They plan to accomplish this by creating strategic business units that complement its global structure. Ford’s board of directors also elected Jacques Nasser as Ford’s Automotive Operations President. Each of these leaders played a key role in directing Ford to become the American auto industry quality leader. Fords commitment to reducing emissions has influenced their development of Low Emission Vehicles (LEV). These special vehicles release almost no pollutants into the atmosphere. Furthermore, they have helped significantly reduced the amount of tailpipe emissions of hydrocarbon, oxides of nitrogen, and carbon monoxide released from cars. An example of a Low Emission Vehicle (LEV) is the new Ford Hybrid Electric Car. This car uses both electric and fuel power, enables it to go a distance of 70 miles per gallon of gasoline. Ford Motor Company also has branches in many other locations around the world including South America and Asia. They believe that by having operations around the world they will be able to achieve greater profits and increase diversity. Along with their operations in foreign countries, they have many branches in the United States as well. As a result, Ford Motor Company has become one of the largest international companies in the world.
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Approximate Word count = 3550
Approximate Pages = 14 (250 words per page double spaced)
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