Ethics view is essentially about the definition of what is right and wrong. However, it is difficult to get agreement about just what is right and wrong. Culture has a great effect in defining ethics, and what is considered unethical in one society may be considered perfectly acceptable in another. In western societies, ethical considerations confront marketers on many occasions. For example, should a business person try to bribe a company’s buyer? (not accepted in most western countries, but commonplace in some parts of the world). Society is becoming increasingly concerned about the ethical values adopted by its commercial organizations. With expanding media availability and an increasingly intelligent audience, it is getting easier to expose examples of unethical business practice. Firms are responding to increasing levels of ethical awareness by customers.

The critical concern Political environment has a very important impact on every business operation no matter what its size, its area of operation. Whether the company is domestic, national, international, large or small political factors of the country it is located in will have an impact on it. And the most crucial & unavoidable realities of international business are that both host and home governments a

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