The leading industry standard for measuring a business’s success is called RevPAR. According to the article by Gary Carr and our text RevPAR is the revenue per available room. Sometimes during hard economic conditions it is necessary for managers to go deeper into the numbers in order for them to come up with a competitive edge. The alternative to RevPAR is ProfPAR or GOPPAR. ProfPAR and GOPPAR both refer to gross maximum profits per room. These alternative ways of measuring the success of the hotel can be very important under certain economic conditions.
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