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Say No to Boycotts

             In her essay “Devastating Beauty,” Teal Pfeifer states: “A boycott is the most effective way to rid the print medium of emaciated models and eliminate the harmful effects they cause.” Pfeifer proposes that consumers are in complete control when it comes to marketing the images of thin, beautiful women in magazines. She also explains that if women would stop buying the magazines that publish such images, it would help prevent the people who bear bulimia and anorexia. I disagree with Pfeifer’s boycotting plan because in today’s society, the sexy, thin, gorgeous stereotype is not only in magazines, but it is ubiquitously in movies, television, newspapers, books, and advertisements. .
             With a nation filled with mass media depicting women with a so-called “perfect” figure and a gorgeous face, it is quite hard for a boycott on magazines to be successful. While magazines engulf this stereotypical woman, so do movies, television, billboards, newspapers, books, commercials and the Internet. The media is powerful in a society because it feeds off the demand of consumers. If these magazines were not in demand there would not be such a problem. But, the majority of consumers of magazines such as “Cosmopolitan” and “Glamour” are slim and fit; therefore a boycott would not be very effective to “rid” the harmful effects emaciated models cause. Not only are Americans advertising skinny, sexy, beautiful models, but also it is happening globally. .
             Many other countries are portraying this “perfect” model image, but the issue is not as big as it is in the United States. I think people are overreacting. The skinny women in television ads, billboards, magazines, and newspapers are models. “Model” is the key word. These women are just doing their job being a model. They get paid for taking care of themselves and then posing in front of photographers or filmmakers.