Today to see someone plugged into the internet downloading music is very common and a disappointment to most artists. Not all commercials today are just aimed at promoting alcohol or being sexually provocative; they send a message. Would you stop illegally downloading music files if Britney Spears asked? How about Brian Wilson? Eminem? Or Stevie Wonder, Shakira, Madonna, P.O.D., Marilyn Manson, 3 Doors Down? They've all signed on to an ad campaign aimed at discouraging illegal music file trading on the Internet. The 30 second ad ran about 3 times in Indiana while I was visiting my mom over the break. Other artists who have signed on to the campaign are Barenaked Ladies, Elton John, Kiss' Gene Simmons, Hootie and the Blowfish, Vanessa Carlton, Rush, and the Wallflowers. At the end of the commercial it also says that the ad mirror content is on the Web site for MusicUnited, which I found out was a coalition of industry organizations such as Recording Industry Association of America (RIAA), the American Federation of Television and Radi
I enjoyed this assignment because it made me look at the commercials and realize how completely senseless some of the commercials are and realize that there are some descent ones. I may not believe in what this commercial is saying, but I believe it is a well marketed, exploited controversial platform that will be riling up in the news near to come.
A new poll seeking your opinion on the new wave of anti-piracy print and television advertisements is already underway in The Voting Booth. Meanwhile, although I am not for the stop of community music downloading Congress is debating a bill that would allow the entertainment industry more powers in disrupting illegal downloads. It's not expected to pass before Congress adjourns next month.
This commercial is aimed obviously at anyone who is old enough or interested in downloading music. The ad is trying to sell the idea that downloading music is politically and morally incorrect. While they are ramming the idea that the concept of downloading music is so wrong and you start to think that yeah maybe it is wrong, you hear a
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