George Rizter views modern society as being fast-paced and highly mobile. We are living in a society in which we are constantly calculating time. We need to know how much time it takes from one place to the next because time has grown to be very valuable to us.
The McDonald’s system provides efficiency in this society obsessed with time saving, to assist us in our fast-paced need-to-get-where-I’m-going lifestyle. Rizter says it “offers us the optimum method for getting from one point to another.” He also states that the fast-food model offers us an efficient method for satisfying many of our needs.
This system also allows for us to rely on the importance of quantity becoming the equivalent of quality. We as a society now believe that the more we are getting for our money means the more quality we are receiving.
This system also allows for us to find great comfort by being so predictable. Since our society is so fast-paced, we have not time for surprises that will slow us down. We rely on knowing that whatever we find in one McDonalds we will find the same exact product in the other.
Another aspect of the McDonalds system that allows for its efficiency is the division of labor incorporated into it, be it huma
will or choice. There has to be a median between being wrapped up in this jaded system and being able to enjoy things leisurely without the importance of time. When will it be enough? Will we realize that having courses offered through the internet to get college degrees means we’ve crossed the line? Is anything worth taking time out for anymore?
I agree with Rizter when he stated that this system blocks us from being able to have a choice. It also dehumanizes us because it’s almost like we are robots waiting in an assembly line to eat then leave.
I don’t even feel the need to run to blockbuster when I am in the mood to watch a movie. That just takes too much of my precious time. I now have the option to rent my DVD’s online. Some companies even boast that they will arrive within minutes.