Markting Principles

Promotional planning is one of the key aspects in marketing which I will need to use to complete my job. My plan of action involves communicating with customers, general public, and others through advertising and publicity. To promote a product one must figure out who he is trying to target. As I communicate with the public, I must profile the sports consumer. I will need to do so by profiling them demographically, geographically, and psychographically. Once this informati

With the help from our newly gathered promoting and price research it is now up to the organization to fix the product. Since we have a secure definition of our season ticket holder demographic, we must now suite their needs for our product. Giving incentives, such as better parking for season ticket holders, or whether it be something along the lines of fixing-up the arena to appeal more to the spectator, it is necessary to attract the consumer with the best product. The season ticket holder will be attending our Celtics games ever so often throughout the week. The arena becomes the home away from home. Thus, the arena must portray an essence of luxury because the image of the arena can influence the perception of overall quality and credibility of the product.

Now that I have promoted the sell of season tickets to the public, it is now time to adjust the price of season tickets. In Sport, when assessing the total impact of price on a sport consumer, the marketer must realize the true product cost to the consumer. When attending a Boston

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