Hot Wheels

Mattel is making many changes to its Hot Wheels brand name and marketing strategy. Hot Wheels main product line is the die cast car and with its traditional target segment is 4-8 year old boys (Tkacik, 2002). ... Hot wheels wants children as well as parents to no longer view the die cast cars as just play toys. ... If you check out the website www.hotwheels.com that is exactly the image that Hot Wheels means to display to the consumer. ... Hot Wheels is counting on their brand equity to stabilize their sales levels ...

• Word Count: 312
• Approx Pages: 1
• Grade Level: High School

The company's major brands include Barbie, Hot Wheels, Matchbox, Fisher-Price, and American Girl. ... In 1968, the number one name in toy vehicles comes out, it's name, "Hot Wheels-. The first Hot Wheels vehicle is a hot-rod with a candy-colored paint job. ... The largest private Hot Wheels collection to date is valued at more than $1 million. ... As mentioned earlier, in 1968, Mattel introduced Hot Wheels, the #1 brand for boys. ...

• Word Count: 1571
• Approx Pages: 6
• Grade Level: High School

The Wheels on the Bus It was a wet, slippery and soggy morning, as my dad and I were waiting at the school bus stop sign for the first time in my, which was only eight years. ... I started to walk down the aisle and instantly, I could feel all of the kids" eyes, which were like red hot lasers, gradually burning holes through my skin and soul. ...

• Word Count: 690
• Approx Pages: 3
• Grade Level: High School

A few weeks ago, we went outside to do a Hot Wheels and Real Car project. ... The purpose of the project was to see if the matchbox or hot wheels cars were similar to the actual vehicle or if the hot wheels or matchbox cars were off and was not the actual fraction of the size that the original car/truck was. ... After we got the instruction, she gave us the small hot wheel or matchbox car to measure. ... Although it was very hot outside when we did this; I had much more fun than I thought I would if we had gone outside the previous week when it was around fourty degrees or so. ...

• Word Count: 929
• Approx Pages: 4
• Grade Level: High School

Each Happy Meal came with a Hot Wheels car that not only came with stickers to customize your toy but it also lit up! I already had a vast collection of Hot Wheels but the McDonald's cars on TV really captured my attention. In the commercial you would see the Hot Wheels Happy Meal toys speeding on tables as if they were real race cars with their vibrant light up windows which were shown in the dark as well to give the toy a more appealing look. ... The only reason I craved McDonald's was for the Hot Wheels toy included with the Happy Meal. ...

• Word Count: 1820
• Approx Pages: 7

Secondly, over the summer I helped my mom out with meals on wheels. My mom got into doing meals on wheels through our church; she enjoyed doing it so much I wanted to come along to see what it was all about. I wasn't sure what it was; meals on wheels is a meal cooked for people who are not about to get/pay for meals themselves. ... When the weather got colder, hot chocolate was our number one seller, which required extra time as well. ... The mission work and meals on wheels was also good too. ...

• Word Count: 734
• Approx Pages: 3
• Grade Level: High School

This is shown in many ways such as; bathers dying in hot springs, thin lava flows, dramatized earthquakes, robots for making observations and the driving of motor vehicles across hot molten lava. ... Two bathers went for a swim in a hot spring, two minutes after getting in - the temperature suddenly changed and they were burned alive. According to scientists - although the temperature of hot springs can increase or decrease to higher or lower temperatures it takes days or weeks for these changes to occur. ... When the wheels got stuck in the flow and they were stuck in the lava for a while...

• Word Count: 513
• Approx Pages: 2
• Grade Level: High School

When cleaning the cage it's important to only use hot water soaps and chemicals can be harmful to the chinchilla. However, if hot water just isn't doing the trick it is okay to use a tiny bit of bleach and swish it around the cage. After allowing the cage to soak for a few minutes spray it off with hot water, and let it air dry. ... While hot water works great for washing the cage this is not the same for washing the chinchilla. ... Wire and mesh wheels can cause chinchilla's feet to stuck in-between. ...

• Word Count: 883
• Approx Pages: 4
• Grade Level: High School

Walking through the toy department at Wal-Mart trying to see how toys have an impact on socializing children really shocked me. I grew up with my brother having me build Lego castles and racing hot wheels around the kitchen table with him. I realized that I would have been playing with the wrong t...

• Word Count: 442
• Approx Pages: 2
• Grade Level: High School