History of Nike
“If you have a body, you are an athlete.” These words were spoken by Nike’s co-founder Bill Bowerman, Olympian, innovator and head track coach at the University of Oregon from 1948 to 1973. Joining with Phil Knight, a middle distance runner on his track team, the beginnings of this huge enterprise were formed. In 1962 after completing his MBA, Knight makes the company name “Blue Ribbon Sports,” and begins importing ‘Tiger’ brand shoes, after taking a tour of Japan and realizing the huge marketing opportunity. Hoping to replace the domination of German athletic shoes in the United States, the pair simply put $500 each into the partnership two years later. As the first Blue Ribbon Sports retail outlet opened in Santa Monica California in 1966 they became the exclusive marketer, distributor and seller of the Onitsuka Tiger running shoes from Japan after only a year. Providing concepts for footwear development, Bill Bowerman proposed using a foam cushion heel wedge design, and this began to be incorporated into the shoe
Today Nike is the world's most competitive sports and Fitness Company and has achieved an immense amount of success worldwide by specializing in all areas of sports wear and equipment. “Our mission has always been to provide a competitive edge, to help athletes perform better. We climb inside the athletic mind. We feel every beat of the athletic heart. We flex, bend, twist and torque every inch of athletic sinew and muscle. It's not easy, but it's natural for us. We're athletes.” Nike is, and always has been committed to evolving and improving their products to remain leaders in their industry. For three decades, Nike has given athletes who compete and recreate products that have given them the very best performance. “Products of the pure imagination. Products that move the needle of performance. Products that help us be the athletes we know we are.” The Waffle outsole transformed the running world and soon after, Nike Air evolved Nike's revolutionary impact on sports. The strength of Nike Air is its versatility beca
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