History of Columbia Sportswear

This quote is very true for businesses nowadays, and I’m not just saying the successful ones, I’m talking about all businesses, because somebody had to risk everything they had to begin. Going into business they have no idea weather or not they will be successful, they actually don’t even know if they’ll ever break even. So risking it all is what they had to do.

With the Columbia Company, Gert Boyle risked everything she had, once her husband died, by making the courageous decision to stay in business and try to work things out. She made many mistakes, as it was her first time ever running a business and seeing she never ha

In 1973, with a net worth of negative $300,000, Gert decided to try to sell the business after being pressured by their bankers. The only final offer that Tim and his mother received was a measly $1,400. Now this got Gert all fired up, she wasn’t going to have that, and she responded by saying and I quote, “Why should I let you have all the fun? For $1,400, I’ll gladly run the business into the ground myself.” With that Gert laid everything on the line making the most courageous decision of her life, risking everything including her self-respect and the company name, which her husband had begun. But with the baby-boomers’ high interest in outdoor activities, sales went through the roof. Columbia became a distributor to retaile

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