Ethics and morals are two cornerstones of successful businesses in the world. When these cornerstones are used properly, a business can grow and benefit both owners as well as employees. The problem arising in the workplace today in the lack of business communication within a developing company. Former Secretary of State James A. Baker, III said, “The genius of capitalism is to pacify a destructive human characteristic, greed, into benign self-interest—something we know as ‘incentive’” (Byrne, Arndt, Zellner, & McNamee, 2002, p.30, para. 5). Businesses have set aside the best interest of the entire company and have chose to benefit only the upper levels of management. Through poor communication within a workplace, business ethics and morals are put on the back burner. This leaves the employees of today’s companies left out in the cold.

Communication is the main artery in the life of a company. An experiment done on the effectiveness of communication within the workforces showed that feedback is on of the most important aspects of communication. Feedback tells the speaker if he is communication. Feedback also lets the speaker know what the audie

8. Listen to your people. Ask how they are responding to the bad news and what questions they might have. The process doesn’t have to be formal. Just making the effort send a positive message.

10. Remind people of the fundamentals. Repeat, repeat, repeat, why you are in business, how the business works, what the business needs to achieve, and how employees can contribute.

Caudron (2002) found the following steps helped employees regain trust within a company:

5. Reach beyond the media. Don’t just send a letter to employees, or let new reports do the talking for the company. Send flesh-and-blood humans to talk with employees about their concerns.

6. Offer the opportunity for dialogue. The translation and interpretation of messages happens through dialogue and demonstration, not by reading memos.

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