Founded in 1850, the Company serves individuals with charge and credit cards,

Travelers Cheques and other stored value products. It also offers financial planning,

brokerage services, mutual funds, insurance and other investment products. Through its

family of Corporate Card services, American Express helps companies and institutions

manage their travel, entertainment and purchasing expenses. As the world's largest

travel agency, American Express offers travel and related consulting services to

individuals and corporations around the globe.

In 1995 against the emerging proliferation of Internet usage in business, the movement by

agents from commission to fee based arrangements, shortages in travel counselors and the

increasing costs of traditional infrastructure Amex embarked on becoming an interactive player.

Number of companies in the travel industry started the developing Internet travel products.

American Express had to move quick. They could be follower or leader. %90 leaders get big piece from market.

“For over hundred years, our company has been a pioneer... We invented Travelers

They could either hire their own people and design a new online business or they could have a

-New updates (New version of AXI, first e-ticketing)

channels to existing and new customers is easier, quicker and less risk. AXI decided the second

Some topics in this essay:
American Express, Benefits AXI, Travelers Cheques, AXI Travel, American Express’, Microsoft Microsoft, Reporting Communication, Travel Technologies, Interactive Travel, Miami Phoenix, american express, transaction costs, travel agency, american express', travel policy, centralized fulfillment service, benefits axi, developing internet, partnership technology, american express' expense, fulfillment services, internet travel, express' expense manager, developing internet travel, microsoft travel technologies,