Many companies use advertisements to lure you into looking further at their products. Advertising is not as plain as it may seem, any ad you see will have a certain color to attract your attention, something psychologically proven to effect your senses and desires and some type of hidden message. Anheuser-Busch INCs Michelob beer ad in the February, 2004 Maxim magazine is a great example of modern advertising. The target audience is males from the age of twenty-one and up. Sex is the main ploy used to sell the product, yet there is a definite hidden message, though very subtly put across. This ad represents our modern American culture quite well.
Picture a beautiful seductively posed woman, with a face just screaming, “I want you.” Now picture this woman made of your favorite alcoholic beverage and
Advertising is a big business and has many ways to bait and hook you. From beautiful men and women that we want, or aspire to be, to blatant sexual innuendos, and hidden meanings. Sex sells, and Anheuser-Busch is using that mechanism to drive their product, and our modern culture is taking the bait, hook line and sinker.
This ad is not something you would have seen in the 1960’s or even up to the 80’s. It would not have made it to press considering its scandalous values, and showing of to much skin. We live in a fast paced and progressive culture that accepts and even embraces such advertisements now. It you flip through any magazine, even a video game magazine for kids, you find ads with scantily clad women and buff sweaty men selling every product under the sun. The un-abided use of the, “sex
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