Is it fair to say that most individuals buy products based on how they are advertised? Different types of clothing, make-up, foods, cars, etc. are all marketed so that they are going to be appealing to their target audiences. Different types of people are going to use different types of products. One of the most popular strategies advertisers use to sell there products is sex. The element of sex is used more than one way to sell products such as Herbal Essence products. Some of the tactics used are catchy slogans, beautiful girls, and erotic environments.
Herbal essence used some very catchy slogans to grab the attention of consumers. In this specific advertisement there are two different slogans used. The first one being â€œOur new moisture rich lather turns H2O into H2Ohhhhh!â€ and the second â€œA totally organic experience.â€ First, both of these refer to this product giving the consumer an extremely good feeling. The word Ohhhhh is an expression that is used to portray pleasure during sex, and the advertisers are trying to make the consumers make this connection with their product. Now of course you donâ€™t have an orgasm by solely using a hair care product, or body wash. The next time someone sees or hears of the product the first thing they are going to think of is sex and pleasurable experiences. The word organic and H2Ohhhhh both are referring to an orgasm or some sort of pleasure that the consumer is supposed to experience when using this. An orgasm being the most pleasurable experience, why wouldnâ€™t somebody want to use this product?
Not any girl used by advertisers will catch the attention of consumers. Girls that are generally used are beautiful, blond, and half-naked. This specific advertisement shows a nearly naked girl in what looks like a shower. First, she has a giant smile on her face as if this is the first shower she has had in 5 years. Sh