Advertisements depict sexual scenarios to sell their products through the television and places where the public is sure to find them. These companies generate huge incomes associated from having “sex” in their advertisements for various products. How does the idea of “sex” sell and why do these companies dominate the world of advertisements? Does sex in advertisements affect the youth of the nation and spread disease, create more teen pregnancies, or does it simply make the youth aware of what sex is and about? How does Advertising play an important role in the pricing of the items they are selling?

Victoria’s Secret, Coors Light, Herbal Essence, Fcuk, T-Mobil, Abercrombie & Fitch, L’Oreal, Axe body sprays, and Versace just to name a few use sexual depictions in their advertisements to sell their products. By using sexual situations in these ads they are trying to get the consumers to purchase with the thought that you will be rewarded with sex for using their product. Fcuk, a clothing company, stands for French Connection of the United Kingdom. But when the magazine article has a good looking female model holding a bottle and the letters FCUK written it implies sex.

Sex in advertisements have effected the youth of the nation because they have made the children aware about sex. Mommy what was that man going to do to that woman. It makes their minds think and maybe they don’t necessarily know what they are doing but they do know that it is something they don’t know about and they will find out. I think the introduction of sexual situations on the television have increased the number of teens that have sex before they are married, I mean it is the thing to do since so many people use it to sell their products. Abercrombie and Fitch have an adult and a kid store, usually in the same store. They have a nude catalog that they sell right in the store. A nude clothing catalog? How is that suppose to sell clothes? This use of sex is for the sole purpose of having nude models to sell their clothes that they don’t have on.

Advertising today has become overruled by sex. The idea of sex sells has populated our advertisements today because it is a very touchy subject and marketers have capitalized on it. By reading Sex, Lies and Advertising by Gloria Steinem, I have thought about sex in our advertisements as an invasion of something that is special between two people and have ruined it by making it a way for companies to sell their products and get rich off of the special time in our lives. Sex in advertisements threatens our culture by changing how the population views sex. Such as using sex use to represent love, but since advertisers have used sex in places that we see everyday it is not going to be a special thing for the future generations to come. I think advertisers have misused their power and are misleading the youth of our nation to be corrupt and not know the meaning or importance of sex.

Today’s advertising market is purely dominated by sex. Sex sells because of the curiosity of the population. The 18 to 25 year olds are getting familiar with sex and they think it cool, so why no

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